Virtual Production R&D

We designed and created some notch content in collaboration with Mels Studios and Charlie Leroy. This project showcases the potential of virtual production for car ads by utilizing cutting-edge technology and real-time content creation. Mels Studios, Charlie Leroy and I worked together to create immersive extended-reality virtual environments using Notch and displayed them in an LED volume. This project demonstrates the capabilities of these technologies and their potential for use in the advertising industry, specifically for creating engaging and immersive car ads.

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